AES (Advertising Education Sponsorship)
The Dallas Ad League Foundation has made a “Lifetime” donation to AAF District 10 AES. The AES fund provides scholarships for AAF District 10 students and universities. For more information on AES, please visit the AAF District 10 website.
AAF National Student Advertising Competition
Each year the DAL Foundation makes contributions to universities competing in the District and National AAF Student Advertising Competition. The grants provided by the Foundation helped the SMU Temerlin Advertising Institute team with materials and travel expenses on their way to winning the regional competition in 2001, and both the regional and national competition in 2002 and 2004.
DAL Mark Johnson Memorial Member of the Year Award
In 2004, Mark Johnson, Dallas Ad League Past President, passed away suddenly from cancer. Mark is credited with saving the Dallas Ad League during a difficult time in the 1980’s. As a way to honor the contributions of Mark Johnson, who was an avid Boy Scout Leader, the DAL created the DAL Member of the Year Award. In memory of Mark Johnson, the DAL Foundation donates $500 to the Boy Scouts of America in the recipient’s name.
Click here to see some past winners of this award.
DREAM Fund (AdRoast)
For the past eight years, the Dallas Ad League has hosted the single largest advertising event in Dallas: AdRoast. AdRoast was createded in 2000 to raise money for the Dallas Ad League Foundation and DREAM Fund. Over the past 8 years, the DAL has raised more than $500,000 from this event. The list of AdRoastees reads like a “who’s who” in the advertising and media business, including Stan Richards, Liener Temerlin, Roy Spence, Michael Levy, Ron Chapman, Keith Reinhard, Larry Spiegel, and Stan & Barbara Levenson.
Due to the success of this event, the DALF has provided more money for the DREAM Fund than any other single outside donor, with over $400,000 in contributions over the past eight years. Click here for more information about the DREAM fund.
SMU Advertising Student of the Year
This award is provided to an outstanding SMU advertising graduate who has excelled in the advertising program of the Temerlin Advertising Institute. Thanks to a donation from the DAL Foundation, the graduating advertising student is provided a $1,000 check at the time of their graduation.
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